Content Creation

IT’S NOT JUST WHAT YOU SAY…

It’s not enough simply to have a static website that provides a brief description of your products and services and some kind of contact details.  Looking to boost your brand and demonstrate your prowess in your sector?  Want to draw in possible customers so they will take action and want to find out more?  Quite simply, you need to have a targeted dynamic content creation strategy. Our consultants can help you with this.

IT’S NOT ALL ABOUT THE BLOG

We can assure you that creating content is a laborious and time-consuming task.  But one worth getting right.   Unfortunately it is as easy as bashing out a few blog posts now and again and hoping they’ll gain some traction.  It really does need an actual strategy.  Working with our consultants, you will learn exactly what types of copy you need to achieve very specific goals.  We can then find you the writers to start creating your story.

NOT A CUT AND PASTE JOB

Another important point about content is that it has to be original in order for it to be effective. We pride ourselves on our creativity and capacity to come up with something new and interesting: something that will whet your customers’ appetite!

Using our content creation strategy, we will use a combination of types of copy.  Blogging and its interactive nature is good to generate reader interest and links.  Our ideas people can help dream up the topics for engaging posts and write them for you via our professional blogger partners.

If you are looking to establish yourselves as gurus in your field, you need a little more than blogging.  Weighty articles showing that you are the authority in your field, add gravitas to your brand, and get the word out that you are the market leader because you know your stuff.  These are often the articles that get your customers returning to you.

Press releases can be useful to raise your profile in the search engines and capture the attention of people interested in the industry.

Novel copy is definitely the route to getting yourself noticed and to keep yourself your public’s eye.  But we recommend optimising all your content to reach yet more possible customers!  And of course we can help you with that.

Finding a fine line between your goal and your available budget is what we do best, so contact us today to find out about how we can help you get ahead.