How to advertise your website online and offline

How to advertise your website online

Social media is a great way to advertise your business online. Social media has come on leaps and bounds over the last decade and is showing no signs of stopping. It has improved communication between businesses and customers and is a very useful tool for website owners.

• Twitter is great for instant actions that get traffic to your site in seconds.
• Facebook is good to connect with your audience and existing network online. This is all about retaining customers and building rapport and relationships to ensure sales for years to come.
• Google+ is very good for mass coverage and links back to your website. The system that Google uses is very good at detecting who should read your post. This is great for advertising and so that they know your website is relevant and useful to reader.
• Add your website address to your email footer. This is a great way to get loads of coverage for your website. Each email you send will have a link to your website.
• Post helpful information in forums. Only post about your business when it is relevant to the audience – posts in forums must always be relevant to the conversation you are having.

Trends and statistics are now easier to come by than ever before. You can adapt your content depending on what is trending, this will drive traffic to your site and increase your online presence.

This all increases your online presence and makes search engines think your website is more important. This means they will put you higher in their search rankings.

How to advertise your website out in the real world

Tell people about your business. The best way to get your website up and running is tell everyone you meet about your new project. People love to hear about new ventures and will want to find out more.

Always put your website on your business card. This is a classic method of sales that some newer and more modern businesses overlook. Business cards can be expensive, which is one reason why websites have taken off so much. They are like a business card that every can access all of the time. You don’t need to spend time and money printing them. This also makes website good for the environment as less business cards, flyers and posters are printed. In some situations it’s a nice touch to have your business card with your full website details for customers when you are out and about or in certain social situations.

Using the tried and tested method of old sales techniques can help you boost traffic to your website. Put your website address on cards, posters, flyers and any other marketing materials you may have.

Even if someone is unlikely to buy from you it is still good if they visit your website. Each visit boosts your online presence so even your competition looking at your new website will boost your visibility online.